"Reinecke was a smart though modest man — along with his early Chicago partner James Barnes, he once argued that the idea that “form follows function” was stupid because it assumes “that there is one, and only one right way of doing a thing.” The designers considered this restricted concept a “a hangover from the Platonic postulate of an eternal and immutable ideal form inhabiting a misty other world.” Here is a properly Deleuzian (and West Coast) sentiment: don’t make copies that derive from fixed tradition — make novel simulacra that work!"