"Preference falsification is an information theory term for the tendency for people to express a public preference that is different from their private, interior preference. For various reasons, certain preferences may not be publicly acceptable to express; they may be punished by execution, or labor camps, or exile, or social exclusion, or at the very least suspicion and a risk of some of these things. When people do not express their true preferences, they are deprived of the opportunity to coordinate with each other to create a more preferable outcome for both. Preference falsification is not just a political phenomenon, but a product of our dual nature, experiencing ourselves on the one hand from the privileged first-person perspective, and on the other hand from the imagined perspective of others. Pretending to have different preferences than one really does may be necessary to maintain a sense of safety, social belonging, and status."